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Our Mission
Pacific Blue Cross ™ (PBC), a not-for-profit
service organization, together with its subsidiary British Columbia
Life & Casualty Company (BC Life) share a common mission to
be the most trusted and reliable provider of cost-effective health,
dental, travel, life and disability coverage for our members.
Our Vision
To continue our position as the leader and most experienced provider of group and individual benefits coverage for our members.
To be recognized as being innovative and responsive to change.
To set the service standard against which all other providers are measured.
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